WORK / EVIDENCE ARCHITECTURE

Work stories: the problem, the system and what changed.

Explore service outcomes, first-party platform work and product development through the decisions that shaped them—not disconnected portfolio screenshots.

PUBLIC RECORDS / 05

Five stories across services, platform and product.

Named, anonymized and product-development records use different evidence boundaries. Every result states what supports it and what remains withheld.

W-01

MYTH DIGITAL — from agency website to connected commercial platform

named

MYTH DIGITAL needed its own website to operate as a credible Technology & Growth Company—not a brochure—while connecting public discovery, customer access, commercial operations and internal control.

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W-02

Search growth — from no ranking footprint to 60 keywords in four months

anonymized

A service business needed to build discoverability from a negligible organic-search footprint and turn search work into a measurable acquisition asset.

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W-03

Amazon growth — building a 700–800 keyword discovery footprint

anonymized

A marketplace business needed broader product discovery inside Amazon, where listing relevance, search terms, advertising and conversion signals interact.

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W-04

Paid acquisition — a 3× return on Google Ads spend

anonymized

A performance-marketing engagement needed advertising to be managed around commercial return rather than clicks, impressions or platform activity.

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W-05

MYTH Proposal AI — productizing a repeated proposal workflow

profile

Proposal work repeatedly combines discovery, evidence, scope, commercial reasoning and document production. MYTH Proposal AI is being developed as a separate proprietary product around that recurring job.

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HOW TO READ THE WORK / 03

Story makes the work understandable. Evidence keeps it credible.

Some records contain measurable founder-delivery outcomes; others document first-party systems or products still in development. No development profile is presented as a customer result.

E-01

Problem and commercial context

Each story follows the same accountable sequence.

E-02

Decision and intervention

Each story follows the same accountable sequence.

E-03

Implementation boundary

Each story follows the same accountable sequence.

E-04

Result and evidence basis

Each story follows the same accountable sequence.

E-05

Learning and next action

Each story follows the same accountable sequence.